digital is human.

The human side of branding in a digital world.

about me

I'm Alberto, a marketer and student our digital society

I work at RAPP as a VP, Experience Planning developing brand stories and experiences that matter. I like to analyze how brands can help solve the social and economic issues that are affecting our community through digital innovation.

useful stuff

How NGO can use social media to organize a movement?

May 2011

A social media playbook for small NGOs with limited resources to mobilize public support

How trends and creativity become contagious?

May 2011

How to build digital brand through the art of storytelling?

May 2011

There is a lot similarity between digital branding and filmmaking. They both have a story to tell for the audience to engage with the brand or film among many competing options.